Make customer-centricity a company-wide habit

We're the only CX training company that goes beyond training. We give you practical tools and support to build customer-centric habbits across the whole company.

14,000 courses delivered. Trusted by teams at

Build a customer-obsessed culture

Make customer experience your competitive advantage

Explode your customer satisfaction scores

How we make customer-centricity a company-wide habit

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Easy to apply knowledge - adjusted for your industry and local culture

We design our training to fit situations your employees easily recognize, making it easy to put into practice. No generic case studies that don't match your local reality.

Customer behavior, translated into practice for your team

We stay on top of the latest customer behavior research and turn it into practical steps your team can apply on the job. Not theory that stays in a slide deck.
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Post-course employee nudges to create practice opportunities

We turn psychological principles into everyday nudges - email, WhatsApp, Teams - so employees get real chances to put what they've learned into action in their daily work.

OUR METHODOLOGY

Learn Loops make the knowledge stick

After delivering 14,000+ courses , we built Learn Loops to make training stick. Not another stack of videos but an interactive cycle that builds real capability.

Poke

We pose a problem and ask you to solve with your current knowledge.

Discover

We show you the theory to solve it, so you can compare it to your own answer and thoughts.

Apply

Redo the exercise with that new knowledge to make it stick

MORE THAN TRAINING

Built for how work actually gets done

NEW

MCP connector for everyday CX work

All clients get access to our MCP connector. Plug CXM Academy's knowledge base into your AI to get real CX work done faster and to the highest standard - like mapping customer journeys or building the business case for CX initiatives.
FLEXIBLE

Organization resistant to change? No problem.

We match training delivery - self-paced, workshop, or full  in-person classroom - to how resistant the team is to change, so even your most resistant teams finish the training and put it into practice.

Three layers: from company-wide
to individual mastery

FOR THE WHOLE COMPANY

CXM Foundations

For building a company-wide customer culture

Give everyone in the organization a shared language for customer-centricity. Interactive, practical, designed for teams who don't have "CX" in their title.

Pricing on request

FOR CX PROFESSIONALS

CXM Professional

For professionals in charge of CX programs

Make sure your CX program gets implemented. Deep methodology, strategic frameworks, and the capability to drive change across the organization.

Pricing on request

FOR CX SPECIALISTS

CXM Specialist

For mastering one specific capability

Go deep on a specific skill - personalization, Voice of Customer, Customer Journey Management, and more. Expert-led, and hands-on.

Pricing on request

IT WORKS ACROSS CULTURES

Changed habits. Real business impact.

See how teams used CXM Academy training to shift behavior and drive measureable results.

Enterprise rollout

A financial services team embedded customer-centricity across 2,000+ employees in 6 months

Culture transformation

From silo'd NPS tracking to company-wide customer obsession. 

Individual to team

One CX Professional's certification journey that led to a company-wide program.

CXM Professional NORWAY

Camilla Norseng

The course is for everyone who wants to increase their understanding of customer behavior, the development of customer experience as an area of expertise or needs help and tools to improve the culture of customer centricity within their organization.
CXM Professional DENMARK

Stine Hjartved

A particular strength of the course was the professional dive into models and methods. This provides a solid foundation for engaging management and creating organizational support for the work on customer experiences. A very well-organized course that I can highly recommend to others.
THE PERSONALIZATION PLAYBOOK

Elsa Fanney Jonsdottir

I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.

Frequently asked questions

How is this different from a standard CX certification?

Most training ends at the certificate - you get a diploma, not the capability. Ours doesn't stop when the course does, and it's interactive, not another stack of videos.

Do I need to buy for my whole team, or can I start with just myself?

Individuals can buy and start self-paced instantly. Team or company-wide rollouts typically start with a conversation so delivery gets matched to your organization.

Does the content stay current, or will it feel outdated in a year?

We update courses every quarter with the latest customer behavior research, so  your team is always working from what's proven to work now, not a syllabus written five years ago.

Is the training pre-recorded videos, or something else?

Neither, it's interactive by design. You work through real scenarios using our learn loop methodology, so it's closer to guided practice than watching someone talk at you.

How do I know which course is right for me?

Foundations if you want the whole company speaking the same customer-centric language, Professional if you personally own the CX program, Specialist if you need to go deep on one skill right now.

What languages is the training available in?

Foundations is available in English, French, Dutch, Norwegian, Danish, and Arabic, with examples and case studies from companies that you will recognize. Professional and Specialist courses are in English.

How much time does it actually take per employee?

The typical learner takes about one day to go through the course (8 hours), but since it is self-paced this can vary - depending on the learner.