Make customer-centricity a company-wide habit

We're the only CX training company that goes beyond training. We give you practical tools and support to build customer-centric habits across the whole company.
★★★★★ 14,000 courses delivered.
Trusted by teams in 16 countries

Training alone never changed a habit

Most CX programs stall for the same three reasons. If any of these sound like your week, the problem isn't your people. It's the system around them.

You're fighting to fund CX

You keep struggling to convince the board that customer experience moves money, not just scores. The business case never quite lands.
"How do I turn NPS into budget?"

You don't know where to start

Initiatives everywhere, no through-line. Nothing ties them into one story leadership will get behind and keep funding.
"We know we should, but not how."

The training washes away

People come back trained, then the untrained organization absorbs it like water into sand. Three months later, nothing changed.
"Great course. No lasting impact."

The fix isn't to train more. Lasting change needs three things: competence, motivation, and the opportunity to practice. That's exactly what we build.

How we make customer-
centricity a company-wide habit

Four things separate a course that fades from training that changes how people work.

Easy-to-apply knowledge, fit to your world

We design our training around situations your employees recognize, adjusted for your industry and local culture. No generic case studies that don't match your reality.

Customer behavior research, translated into practice

We stay on top of the latest customer behavior research and turn it into practical steps your team applies on the job. Not theory that stays in a slide deck.

Post-course nudges that create practice

We turn psychological principles into everyday nudges over email, WhatsApp, and Teams, so people get real chances to put what they learned into action.

Our learning methodology makes it stick

After 14,000+ courses we built an interactive cycle that builds real capability, not another stack of videos or slides that are stuck in 2024.

Three layers, from company-widemindset to individual mastery

Wherever you are, there's a layer that fits. Start with one person or roll it out across the whole organization.

For the whole company

CXM Foundations

When you want to build a company-wide customer-obsession culture.

Give everyone a shared language for customer-centricity. Interactive and practical, designed for teams who don't have "CX" in their title.


Team & company rollout

CHOSEN BY MOST CX LEADERS

For cx professionals

CXM Professional

When you want to make sure your CX program actually gets implemented.

Deep methodology and strategic frameworks, plus the capability to drive change across the organization. A working CX program you can use on Monday morning.
Individual or cohort
For cx SPECIALISTS

CXM Specialist

When you want to go deep on one specific capability, right now.

Master a single skill: personalization, Voice of Customer, customer journey management, and more. Expert-led and hands-on.


Individual or cohort

Meet the experts who train you

You should know who's teaching you before you enroll. Our faculty are practitioners who've built customer experience inside real brands, not career lecturers.

Michel Stevens

Founder & Course Director
CXM Professional · Customer Journey Specialist
"I don't build courses for one team. I build them for the whole organization."

Rasmus Houlind

Faculty · Personalization Playbook
Author · originator of the Bowtie of Personalization
"Personalization that pays, without breaking trust."

Alain Thys

Faculty · Monetizing the Experience
Author · Customer Transformation Architect
"Don't talk about the fluffy stuff. Start speaking in financial impact."

Don't just take our word for it

★★★★★ 
The course is for everyone who wants to understand customer behavior, develop CX as a field of expertise, or improve the culture of customer-centricity in their organization.


stine hjartved

Camilla Norseng

Head of Customer Experience · 
ICE NORWAY
CXM Professional
★★★★★ 
A particular strength was the professional dive into models and methods. It gives a solid foundation for engaging management and creating organizational support for the work on customer experience. Highly recommended.
stine hjartved

Stine Hjartved

RETAIL MANAGER NORTHERN EUROPE · 
BMW Denmark
CXM Professional
★★★★★ 
I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.


elsa fanney jonsdottir

Elsa Fanney Jónsdóttir

CONTENT MANAGER ·
DUOS
Personalization Playbook

Frequently asked questions

How is this different from a standard CX certification?

Most training ends at the certificate - you get a diploma, not the capability. Ours doesn't stop when the course does, and it's interactive, not another stack of videos.

Do I need to buy for my whole team, or can I start with just myself?

Individuals can buy and start self-paced instantly. Team or company-wide rollouts typically start with a conversation so delivery gets matched to your organization.

Does the content stay current, or will it feel outdated in a year?

We update courses every quarter with the latest customer behavior research, so  your team is always working from what's proven to work now, not a syllabus written five years ago.

Is the training pre-recorded videos, or something else?

Neither, it's interactive by design. You work through real scenarios using our learn loop methodology, so it's closer to guided practice than watching someone talk at you.

How do I know which course is right for me?

Foundations if you want the whole company speaking the same customer-centric language, Professional if you personally own the CX program, Specialist if you need to go deep on one skill right now.

What languages is the training available in?

Foundations is available in English, French, Dutch, Norwegian, Danish, and Arabic, with examples and case studies from companies that you will recognize. Professional and Specialist courses are in English.

How much time does it actually take per employee?

The typical learner takes about one day to go through the course (8 hours), but since it is self-paced this can vary - depending on the learner.