Learn real Customer Experience

withouth the fluff

Every creator at CXM Academy owns the operational reality of their specialism. They don't teach what should work, they teach what they've made work, in real organizations, on real Monday mornings.

Write your awesome label here.

01

PRACTITIONERS. NOT ACADEMICS.

Every creator at CXM Academy has run the work inside organizations long enough to know which parts of the textbook break first.

02

ONE THING.
TAUGHT DEEPLY.

A CXM Academy creator owns one thing. They earn the right to teach it because they've done it over and over.

03

WORKING ARTIFACTS. NOT WORKSHOP DELIVERABLES.

Each program ends with something you can use the moment you finish; a management tool, a business case, a personalization plan.

THIS IS WHAT LEARNING LOOKS LIKE AT CXM ACADEMY
Sixteen countries. Thousands of students.
One Monday-morning test for every deliverable.

Meet the Faculty

Three creators.
Three things they refuse to teach badly.

FOUNDER · CXM ACADEMY

Michel Stevens

Faculty Lead — Customer Journey Specialist & CXM Pro

Founder of CXM Academy. Built the academy out of the conviction that you can't change what customers feel by training one team; you have to align the whole organization. Hosts Table 7 and Table Stakes podcasts and leads the practitioner and journey-specialist programs.

CUSTOMER TRANSFORMATION ARCHITECT

Alain Thys

Faculty Lead — Monetizing the Experience

Three decades at the top of brands. 500,000+ customers influenced. Founder of Transformation Architects (formerly Futurelab). Author of The Transformation Code and So, You Want to Become Customer Centric. Teaches the conversation that turns CX from a slogan into a line on the P&L.

PERSONALIZATION AUTHORITY

Rasmus Houlind

Faculty Lead — The Personalization Playbook

Author of Hello, $FirstName: Profiting from Personalization. Originator of the Bowtie of Personalization. Two decades inside international marketing practice. Teaches the framework that separates teams who know what they're personalizing from teams who just have the tools.

Don't hesitate

Bring CXM Academy into your organization.

Every engagement begins with a scoping conversation — the audience, the rollout that fits, the format that lands. From there, a typical sequence is one cohort, then scale across functions and geographies.