LIVE WEBINAR · SAUDI ARABIA CX SERIES

Trust Isn't a Feeling. It's a Number

You cannot ask a customer if they trust you. In Saudi real estate, a buyer commits more than a million riyals to a home that doesn't exist yet, and waits four to six years to move in. Trust is what has to survive that wait, or doesn't.

Michel Stevens and Waleed Al-Hamdan show you how to measure it, in a free 30-minute session built for the Kingdom's real-estate market.
Free · Live online · 30 minutes + Q&A
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daniel granja baltazar
Michel Stevens
Founder, CXM Academy
rasmus houlind
Waleed Al-Hamdan
Managing Director, Compass Way
ABOUT THIS WEBINAR

What you master after this webinar

This webinar is for real-estate leaders, sales and after-sales teams, and customer experience and customer service managers — anyone in the Kingdom responsible for how customers feel about the longest, highest-trust purchase they'll make this decade.
"What you cannot measure, you cannot manage. You can only hope for it, and hope is not a strategy."
Michel Stevens

The Trust Fingerprint

Trust is unconscious. Ask a customer directly and you get a polite answer, not a true one. But trust leaves fingerprints in behaviour you can already count: referrals, repeat business, how much reassurance a customer needs, whether they follow through, where they hesitate. You'll learn to read those signals instead of guessing at a feeling.

Where Trust Breaks

Map those fingerprints across the full journey, from first enquiry to after-sales, and one stage stands out in this market: the long wait between signing the contract and handing over the keys. That's the local example the method is built around, and the stage most companies never think to measure.

The Business Case

Trust drives referrals, repeat purchase, and the price premium you can charge without losing the sale. It also lowers churn and complaints — and in a market where regulators fine unresolved complaints, a trust score managed well is a score protected. We connect the method to the number your board actually watches.
Learn from the best

Your hosts

Waleed Al-Hamdan

Managing Director, Compass Way
Waleed is CXM Academy's partner and local face in Saudi Arabia, twice named best CX consultant in the Gulf. Over nearly three decades in the Kingdom, he built American Express's Saudi CX operation from seven agents and a telephone into premium desks and the Black Card, ran customer experience across six automotive companies, and started his own practice the year Vision 2030 launched. When Waleed talks about trust in real estate, he's talking about deals he has personally sat inside.

Michel Stevens

Founder, CXM Academy
Michel built CXM Academy on a simple, stubborn idea: not a course for one team, a reset for the whole organization. He runs the CXM Professional programme and has spent his career turning things everyone agrees matter — like trust — into things you can actually steer.

Don't miss out on these insights

You'll see the signals of trust you can measure without sending a single new survey. You'll find the one stage of the real-estate journey where trust quietly breaks, and what to do about it. You'll leave with three moves you can make on Monday morning, and a business case your leadership will actually listen to.