RECORDED Webinar

How to test, learn, and personalize at scale

Most personalization fails because companies don't understand the models that drive customer behavior. Rasmus Houlind and Daniël Granja Baltazar share the frameworks and real-world case that prove what works.
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Daniël Granja Baltazar
Conversion Specialist B2B
Rasmus Houlind
Chief Experience Officer
ABOUT THIS WEBINAR

What you master after this webinar

This webinar is for anyone responsible for customer experience, personalization strategy, or customer research who wants to move beyond generic tactics and build real, practical personalization.
“You get the operational playbook, basically”
Rasmus Houlind, CXO at Agillic

Personalization Model

The core personalization models that explain how customers actually respond to personalized experiences, and why some feel genuine while others fall flat.

Blending Research methods

How to blend qualitative and quantitative research to move beyond guessing and testing randomly. You'll see how to turn customer insights into actionable strategy.

Award-winning Case Study

A real-world case study from VodafoneZiggo on how to apply these models at scale and drive winning business results through experimentation.
Learn from the best

Our speakers

Daniël Granja Baltazar

Conversion Specialist B2B at VodafoneZiggo
Daniël is an award-winning CRO specialist B2B at VodafoneZiggo, where he leads the charge on turning customer research into winning personalization strategies. 
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Watch Daniël break down the experimentation strategy behind the Vodafone Business website, revealing how specific content, from mobile deals to tender invitations, is served to match different customer segments.
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Rasmus explains his take on the four pillars of hyper-personalization live during the webinar. He breaks down how combining data-driven feeds with emotional, creative messaging is the only way to truly change a customer’s mindset.

Rasmus Houlind

CXO at Agillic
Rasmus is a customer experience strategist and author of "Hello $FirstName." He's spent years helping organizations move beyond generic personalization tactics to build experiences grounded in behavioral psychology and customer insight. 

Don't miss out on these insights

You'll understand the psychology behind personalization, not just the tactics. You'll see how to apply this at scale with a proven operational framework. You'll get a real-world case study that shows what actually works.