LIVE Webinar - May 26 · 2 PM CET

The CX Story That Drives Revenue

Many CX programs have all the metrics, but fail because the organization stops caring. Anna-Maija Tanninen and Alain Thys reveal how to build an internal narrative that secures executive buy-in and turns customer experience into measurable profit.
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Alain Thys
Alain Thys
Customer Transformation Architect & Founder Transformation Architects
Anna-Maija Tanninen
Anna-Maija Tanninen
B2B CX Expert & Founder CX Agency
ABOUT THIS WEBINAR

What you'll walk away with

This webinar is for anyone responsible for customer experience strategy, CX metrics, or business transformation who wants to move past reporting numbers and start driving real revenue through internal storytelling.
"Start speaking in financial impact."
Alain Thys, Creator of Monetizing the Experience

Stop telling the wrong story

Every CX program leans on one of four narratives — Data, Culture, Finance, or Processes. Most pick the wrong one for their audience. You'll learn which narrative to tell, to whom, and when.

Make your boss actually care

Selling CX internally is harder than running the program itself. You'll get the language, the framing, and the questions that turn a polite nod into real budget.

Connect CX to cash flow

Customer effort, loyalty, and satisfaction — directly mapped to revenue. Plus the three metrics your CFO will actually pay attention to in a board meeting.
Learn from the best

Our speakers

Anna-Maija Tanninen

Founder at CX Agency
Anna-Maija Tanninen is a B2B CX Expert from Finland. She knows how CX programs succeed: Not necessarily due to the CX project itself, but because people struggle to get it sold internally. She developed a system to facilitate this process — turning CX strategy into a story the rest of the business actually buys into.

Alain Thys

Founder at The Transformation Architects
Alain Thys is a customer transformation architect with 30+ years of experience helping brands, from global names to scrappy challengers, turn customer strategy into measurable business outcomes. His work has shaped the experience of more than 500,000 customers.

Don't miss out on these insights

You'll understand how all 4 CX Narratives (Data, Culture, Finance, Processes) work together to secure buy-in, not just one. You'll also learn how to monetize the experience, turning CX into real money. You'll leave with a proven framework and a real-world case study that proves what actually works.