CXM Academy VIDEO

Tired of the corporate grind? Don't quit your day job until you watch this.

Join CX entrepreneurs Elles van der Vleuten, Bartek Lechowski, and Anna-Maija Tanninen for a brutally honest conversation that goes beyond the typical success stories.

If you're considering the leap from a corporate job to starting your own CX venture, this raw and unfiltered discussion is your essential reality check. 

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01 — What you'll uncover

What you will learn in this session

This session is designed to give you the unvarnished truth about CX entrepreneurship. We're not just sharing theories; we're sharing real-life battle scars and victories, providing actionable insights you can use. In this session, you'll learn:

Navigating Freedom and Autonomy

Discover the exhilarating highs of being your own boss. We'll explore the incredible opportunities for growth, flexibility, and building something that is truly yours from the ground up.

Tackling Financial Uncertainty and Burnout

Brace for the soul-crushing lows. We'll have a raw conversation about the real-world struggles, from managing inconsistent cash flow to the immense pressure that can lead to burnout.

Essential Skills for Survival

Beyond CX expertise, what does it actually take to succeed? We’ll discuss the unexpected challenges and the critical business, sales, and resilience skills you need to make the entrepreneurial leap a success.
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02 — Invest in yourself

We provide you with valuable insights and actionable advice

Anyone can sell you the dream of entrepreneurship. At CXM Academy, we believe in giving you the full picture.

This isn't just another "how-to" video; it's a "should-I-even" conversation. We're serious about CX, and that includes being brutally honest about the realities of building a CX business.

This session is your chance to get the unvarnished truth so you can make your next big career move with confidence and clarity.
03 — Meet your guides
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Michel Stevens

As the founder of CXM Academy and your host for this session, Michel is a real CX insider. He's on a mission to set up CX professionals for success. Michel doesn’t just talk theory; he excels at breaking down complex CX challenges into practical, actionable steps. He'll guide this brutally honest conversation, asking the tough questions you're thinking and ensuring you leave with the clarity needed to decide on your own entrepreneurial leap
  • Founder of Europe's leading CX training academy
  • A master facilitator known for making learning engaging
  • Expert in translating CX initiatives into measurable results
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Anna-Maija Tanninen

Anna-Maija is a seasoned expert who has spent 15 years mastering B2B customer experience from both sides—in-house at giants like KONE and as a consultant. She made the entrepreneurial leap to found CX Agency with a clear mission: to make CX simple, tangible, and impactful for every B2B company. Anna-Maija excels at empowering CX leaders, giving them a structured approach and confidence they need.
  • Founder of CX Agency, helping B2B companies lead change
  • Trusted by major industrial companies like KONE and Metso
  • A specialist in proving the business impact of CX
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Elles van der Vleuten

Elles is a true innovator who combined her deep experience in hospitality with behavioral science to create a unique niche: neuro-hospitality. She is the founder of Rocket Science Hospitality, where she uses proven scientific techniques to help businesses increase revenue by attracting more guests and encouraging higher spending. Elles’s journey is a fantastic example of turning specialized knowledge and passion into a results-driven business.
  • Founder of Rocket Science, consultancy focused on hospitality
  • Specialist in using neuro-hospitality to optimize journeys
  • Laser-focused on delivering measurable growth
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Bartek Lechowski

Bartek is a business leader who has delivered massive transformations for some of the world's most iconic brands, including IKEA, Danone, and Mars. After leading teams of up to 750 people and holding full P&L responsibility, he founded Human Magic Consulting to help marketing and CX teams achieve their most ambitious goals. Bartek's story is the epitome of leveraging top-tier corporate experience to build an entrepreneurial career.
  • Founder of Human Magic Consulting and Alóki
  • Transformed operations at global giants like IKEA and Danone
  • Poland's first-ever Chief Customer Experience Officer