Meet. | Me. | Mine. | Master.

Make it personal. Make it real. Personalization is one of the most misunderstood concepts in marketing. This course cuts through the noise and teaches you how to apply personalization as a practical discipline that drives measurable business value.

About this course

Most organizations fail at personalization because they confuse the concept with the technology. They invest in tools, implement features, and wonder why nothing changes. The problem isn't the tools. It's the strategy.

This course teaches you what personalization actually is, where it creates real business value, and how to apply it systematically across your organization. The Personalization Playbook is designed for marketing professionals, CRM specialists, and customer experience leaders who are tired of theory and ready for practical application. By the end, you'll have a concrete digital playbook, not just a certificate.
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I joined the masterclass wanting to sharpen my skills. I left with a framework, a new way of thinking about the customer journey, and a stronger professionalism in personalization.
Elsa Fanney Jonsdottir
Content Manager, DUOS

What can you do after this

Two days. Six skills that change everything.

Understand personalization

Cut through the marketing noise and gain a clear, practitioner's definition of what personalization actually is, and more importantly, what it isn't.

Build your  playbook

Work with hands-on tools and templates to create a concrete map of where personalization should be applied in your organization. You'll walk away with a digital playbook, not just a certificate.

Master proven frameworks

Learn the Bowtie of Personalization and the Pyramid of Personalization, two frameworks that have guided countless organizations toward profitable personalization strategies.

Connect data and content

Learn how to bridge the gap between customer data and relevant messaging to create real customer value and avoid the pitfalls of wasted effort.

Identify moments of truth

Discover how to spot the critical moments in your customer journey where personalization creates real value, and how to respond with the right message in the right channel.

Lead personalization initiatives

Move from being a practitioner to becoming a leader who can guide your organization toward profitable personalization.

More than ever, organizations need personalization that actually works

Every company talks about personalization. Every marketing leader has it on their roadmap. But most organizations still fail to deliver meaningful personalization at scale. They invest in tools, hire specialists, and implement features, yet nothing seems to move the needle.

That gap between knowing personalization matters and actually implementing it effectively is where most organizations get stuck. You can close that gap
Meet the instructor

Rasmus Houlind

Rasmus Houlind is a recognized thought leader in personalization and omnichannel marketing. He's the author of the bestselling book "Hello $Firstname," Chief Experience Officer at Agillic, and a frequent keynote speaker at marketing conferences worldwide. Throughout his career, he's helped organizations move from personalization theory to practical implementation, and he's seen firsthand what works and what doesn't.

This course is the distillation of that experience.
This is what actually works.
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Frequently asked questions

How long does the course take to complete?

The course is self-paced, so it depends on how much time you dedicate to it. Most participants complete it in 4-6 weeks, but you can move faster or slower based on your schedule. You have lifetime access, so there's no deadline.

Do I need any prior knowledge to take this course?

No. This course is designed for marketing practitioners at all levels. Whether you're new to personalization or have some experience, you'll find value in the frameworks and practical tools.

What if I don't have a specific organization to apply this to?

You can still complete the course and create a playbook based on a hypothetical organization or industry. The frameworks and thinking will be valuable regardless of your specific context.

Is this course different from the book?

Yes. While the course is based on the book "Hello $Firstname," it goes much deeper with exclusive content, hands-on exercises, the Personalization Cards and Canvas, and guided application of the frameworks to your organization.

Will I get a certificate?

Yes. Upon completion of the course and final exam, you'll receive a certificate and personalized feedback on your work.

Can I get an invoice?

Yes. We can send you an invoice for your records or for your company's accounting department.

Can I pay in another way than credit card?

Yes. We accept bank transfers and other payment methods. Contact us to arrange alternative payment.

What about team or department training?

Great question! We offer team and department training packages for organizations that want to train multiple people at once. This is a popular option for companies looking to build organizational capability around actionable journey mapping. Contact us for a volume discount and to discuss what works best for your team.

IT'S YOUR MOVE

It's time to move beyond the hype.

Start building a concrete strategy that drives measurable business value. Create your personalization playbook with proven frameworks and hands-on tools.
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Need more?

Still on the fence? That's okay. You have questions, and we have answers.

Reach out to our team. Tell us what's on your mind—whether it's about the course content, the format, pricing, team training options, or anything else. We're here to help you figure out if this is the right move for you.