Stop guessing.
Start growing.

The Customer Centricity Maturity Assessment (CCMA) gives you the data-driven insights you need to finally understand what your customers want and how your organization can deliver it. 
No buzzwords, just a clear path to better CX and real growth.
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54

questions

4

dimensions

unlimited

amount of respondents
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What is THE CCMA?

Measure and advance

Let's be honest, "customer-centricity" gets thrown around a lot. But what does it actually mean for your business? The Customer Centricity Maturity Assessment (CCMA) cuts through the noise. It’s a straightforward tool that shows you exactly where you stand with your customers and how to improve.

The CCMA is a data-driven look at your organization based on four simple pillars: Willing, Skilled, Able, and Aligned. Think of it as a health check for your customer experience. You'll get a clear picture of what's working and what's not, with a practical, no-fluff plan to get better. It’s about making real changes that lead to real growth.

The Four Pillars of Customer Centricity

“Couldn’t speak more highly of this.”
Nancy is about to start her CCMA journey for her company.

The building blocks of great CX

Great customer experience doesn't just happen. It's built on a solid foundation. The CCMA looks at four key areas to see how you're doing.

Willing

Does your team actually want to help customers? 

This pillar checks the motivation and empathy in your company. 

Skilled

Good intentions aren't enough in this world.

If your team has skill gaps, we'll show you where they are.

Able

Do your processes help or hurt?

You can have the best people, but they can't do much if they're held back .

Aligned

Is everyone in the company on the same page?

When everyone works together, you create a CX that customers notice.

From data to done

We keep it simple. The CCMA is a straightforward process designed to give you a clear, actionable plan without the corporate fluff.

01. Understand

We set up the questions for your organization: The different languages, the different regions, your organizational structure.

04. Report

Together with you we find the patterns and identify the biggest opportunities for improvement.

02. Listen

We gather feedback from your staff - both employees as well as managers, across the organization. Everyone.

05. Roadmap

You get a clear, prioritized plan that tells you exactly what to do next. No vague recommendations, but concrete steps to improve.

03. Insights

Analysts examine the patterns and trends revealed by the assessment. Our experts transform data into insights

Ready to get serious
about customer experience

If you're ready to stop guessing and start building a customer experience that actually drives growth, we're here to help. The CCMA is the first step. It’s a practical, no-nonsense way to see where you stand and what you need to do next.